Black Friday starting earlier and earlier—Amazon and Kohl’s join the fray

Fortune

Following Macy’s [fortune-stock symbol=”M”] lead, Kohl’s [fortune-stock symbol=”KSS”] will open its stores on Thanksgiving at 6 p.m., two hours earlier than last year. It’s the latest example of “Black Friday creep,” with the department store becoming the latest retailer try to get a leg up on holiday sales ahead of what’s shaping up as another very tough, competitive season.

Amazon.com [fortune-stock symbol=”AMZN”] on Thursday said it was starting its Black Friday deals on Nov. 1—a full 27 days before the actual Black Friday and even earlier than usual. Black Friday is really Black Thanksgiving now, since retailers like Macy’s, J.C. Penney [fortune-stock symbol=”JCP”] , which used to open early on the day after Thanksgiving, now open on Turkey Day itself. Since the recession, retailers have been opening stores earlier and earlier to snag sales from competitors. Those 6 a.m. openings on Black Friday are ancient history now.

It’s not hard…

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