Just when we thought Phoebe Philo’s Celine couldn’t get any cooler, they unveiled this ad campaign for 2015.
It stars the badass legend that is Joan Didion, shot by Juergen Teller.
The 80-year-old American author and journalist is the epitome of effortless cool. She got her start in journalism with Vogue in the early 60s but would later become known for her sharp, fierce prose.
Legendary quotes include: ‘[O]ne of the mixed blessings of being twenty and twenty-one and even twenty-three is the conviction that nothing like this, all evidence to the contrary notwithstanding, has ever happened before.’ (from Slouching Towards Bethlehem).
And this life lesson: ‘I’m not telling you to make the world better, because I don’t think that progress is necessarily part of the package. I’m just telling you to live in it. Not just to endure it, not just to suffer it, not just to pass…
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