Good Humor’s trucks will soon be hitting the road again after a decades-long hiatus, but the iconic ice cream brand’s fleet will be announcing its presence with tweets instead of clanging bells.
Nearly 40 years after sidelining its famous fleet, Good Humor is launching a “Welcome to Joyhood” sampling tour this summer that will see the classic version of the brand’s ice cream trucks making stops in New York City, Philadelphia, Washington, D.C., and Boston, according to Ad Age. Customers looking for an ice cream fix will be able to summon the classic Good Humor trucks by tweeting @GoodHumor. And, in another modern twist, the throwback trucks will be blasting pop music and rock songs instead of ringing their iconic chime bells.
The brand, which is owned by consumer goods giant Unilever [fortune-stock symbol=”UN”], sold its classic fleet of white trucks in 1976 and switched its focus to grocery…
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