Good Humor’s iconic ice cream trucks are making a big comeback

Fortune

Good Humor’s trucks will soon be hitting the road again after a decades-long hiatus, but the iconic ice cream brand’s fleet will be announcing its presence with tweets instead of clanging bells.

Nearly 40 years after sidelining its famous fleet, Good Humor is launching a “Welcome to Joyhood” sampling tour this summer that will see the classic version of the brand’s ice cream trucks making stops in New York City, Philadelphia, Washington, D.C., and Boston, according to Ad Age. Customers looking for an ice cream fix will be able to summon the classic Good Humor trucks by tweeting @GoodHumor. And, in another modern twist, the throwback trucks will be blasting pop music and rock songs instead of ringing their iconic chime bells.

The brand, which is owned by consumer goods giant Unilever [fortune-stock symbol=”UN”], sold its classic fleet of white trucks in 1976 and switched its focus to grocery…

View original post 141 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s